https://nova.newcastle.edu.au/vital/access/ /manager/Index en-au 5 https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:30001 Wed 11 Apr 2018 11:52:47 AEST ]]> https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:47849 Thu 02 Feb 2023 16:39:57 AEDT ]]> https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:29618 startup", a local initiative in the greater metropolitan area of Dortmund, Germany. We have chosen this program as a proxy, because its design and main objective reflect the specifications of a typical social innovation. The multi-perspective and multi-method evaluation design we applied was composed of three evaluation studies: a benchmarking-evaluation study, a constantly implemented participant-evaluation study and, finally, a stakeholder-evaluation study. Originality/value: A strong emphasis was placed on a 360-degree approach, meaning that a variety of perspectives on the program's performance were included. Moreover, reviewing social innovations theoretically and conceptually, we derived three core evaluation criteria that are able to describe the success of a social innovation: use, diffusion and effects. Tailored and appropriate methods and measures were then used to gain the necessary information to apply the evaluation. Practical implications: This study contributes in identifying and applying a sound evaluation design to analyze and assess social innovations. For this purpose, three different approaches were used in order to gain relevant evaluation information considering the complex context of the program. Thus, the results of this research are expected to contribute improved monitoring and evaluating the success of social innovation ventures.]]> Fri 13 Apr 2018 10:41:15 AEST ]]> https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:46165 Journal of Marketing Research, 38(4), 458–470, Ahluwalia et al. 2001) is a core mechanism of a variety of marketing activities, such as brand extensions, co-branding, celebrity endorsements, and sponsorships. In this paper, we develop a comprehensive conceptualization of the spillover phenomenon and describe its underlying process. In addition, we review and consolidate relevant literature from different research domains, identify context-specific and overall factors that determine the occurrence of such effects, and discuss several methodological aspects that may become central considerations for future research in this field.]]> Fri 11 Nov 2022 19:40:54 AEDT ]]>